Media Buying Systems (MBS) are leaders in providing software solutions for media buying agencies and their partners.
We develop and edit software’s and other solutions for media buying agencies and their partners.
We also manage the maintenance and evolution of the software and provide support and training for our clients.
We are leaders in the French market, where our software MediaManager is used by almost all the main media agencies. We work with clients all across Europe and are currently also present in Russia, Morocco and Belgium.
Media Buying Systems’ (MBS’) product range is organised around Media Manager, which is our key product for all media buying and advertising activities.
With its five releases per year, Media Manager is highly agile, adapting to the forever evolving needs of the industry.
The webtools and other solutions (API, Prisma, Data Portal...) come around Media Manager to answers some more specific tasks.
Using agile development methods, MBS offers adaptive planning, evolutionary development, early delivery, and continual improvement, and it encourages rapid and flexible response to change.
Our clients are welcome to ask for some new functionalities, webtools or other solutions.
This wide range of products, continuously updated have made the success of MBS, key player of the French media buying industry for the last 17 years.
MediaManager is the key product of our range, dedicated to media buying and advertising agencies.
In addition to our core software MediaManager, MBS offers a comprehensive suite of web based tools that either complete Media Manager or propose an alternative ways of performing dedicated operations.
This suite is available on any device connected to the Internet via VPN or inside the Agency’s infrastructure.
Digital Media Management Platform
Prisma manages every step of the campaign lifecycle - from planning and buying to reporting and reconciliation, helping agencies achieve more through a streamlined workflow. Prisma provides a direct line of communication to your publishers, enabling you to execute supplier processes and transactions 100% electronically. Additionally, you can manage your cross-channel media campaigns all within a central location, including display, video, mobile, search, social and more – with the ability to analyse, optimise and report holistically.
With an agile release cycle, Prisma is constantly leveraging new technologies and media opportunities to help agencies lead their clients to success in a rapidly evolving ecosystem. Integrations with data providers, ad servers, and partner platforms allow you to customise your tech stack with all your preferred providers accessed in a single interface.
Prisma is product from MediaOcean: COPYRIGHT © 2018 MEDIAOCEAN
With the ambition to improve the process and workflows of digital media buyings, MBS has developed the Data Portal © MBS and is already in production with one agency and offers multiple ways to capture data in the portal:
Available today with the tool used by Publicis Media (Prisma), the Data Portal © MBS is available for all agencies, no matter the tools they use to manage their digital campaigns.
By the way, we almost forgot: it's free for publishers.
When it comes to prices and T&Cs management and access, Media Buying Systems is the historic leader in France. For more than 20 years, MBS has been collecting and managing a database with all the prices, all the publications, formats, sections, costs and T&Cs for thousands of media titles.
MBS offers a range of Restful APIs (Saas mode) giving access to all this data as well as a calculation engine (made in MBS) able to retrieve discount cascades according to investments made and conditions defined by publishers.
At Media Buying Systems (MBS), we are attentive to our clients' needs and are open to offer new tailor-made solutions to answer them. We are aware that this industry is constantly evolving, facing new challenges like programmatic, social advertising, search advertising, SEO, mobile advertising and new competitions. The expertise of our consultant team and the quality of our developers allow us a great agility and understanding of new projects.
MBS have now multiple APIs, available to our clients and potential partners to integrate with our services and database.
MBS' teams have grown over the years with the addition of new talents coming from different backgrounds. Here is the Paris office:
Hélène Le BerreConsultant
Meriadeg Le BoruConsultant
Frank MayouxManaging Director
Oumy MbengueIT lead
Anna SadykovaConsultant & Product manager
Antoine VernetCommunication Manager & Consultant
48 rue Vivienne
Métro Grands Boulevards ou Richelieu-Drouot